Why we do what we do…

What a FABULOUS week this has been. I have met with our advisors and they are providing invaluable counsel to us as we get started. Working finance, cost schedules….getting listed as a “Woman Owned Small Business” (WOSB)..yes…all of these things matter.

It got me to thinking (since this is the “Things we think about” section) about our own Strategic Plan for Zofia.  Yeah, I know. Never fun to do it for yourself…but in this case I took a different look.

Most of the time, we focus our strategies on “What” we do – consulting, planning, advocacy, etc.  I have spent time making our strategy focused on the “why” we are doing what we are doing.

In my (over) 20 years supporting government, nonprofit and military organizations….I have always considered myself focused on “mission”.  Yes, we tend to put mission first…and sometimes even make that our motto…MISSION FIRST!

But even that doesn’t get at “why” we do what we do.

So WHY do we do what we do?

It is fairly simple actually…

…to make the world a safer, healthier, positive and more inclusive world! To better connect our community to share knowledge and insight so that it may improve our own wisdom (our Zofia)- be it individual or corporate.

My first question in meeting new clients is that as well….”Why do you do what you do….?”

Only then will we turn to the “What” and “How”

I am very much looking forward to working with you! Stay tuned….

-Michelle