Suzanne McDermott: “Global Branding on Ice”

We have all seen the tragic mistakes made by corporate cultural blunders in their attempt to market globally. These failures could have been prevented with proper research, insight, and experience.  Products and services, no matter how fabulous and wanted, will never transcend local culture(s).  To be successful in a new territory means having a keen … Continue reading Suzanne McDermott: “Global Branding on Ice”